LuLu Hypermarket, the region’s leading retailer, has taken customers on a delicious journey around the world with ‘LuLu World Food’ promotion. The two-week celebration of all things food kicked off on 29 May across all LuLu Hypermarket outlets in Kuwait.

The grand opening ceremony held at the hypermarket’s Al Rai outlet on 29 May was a star-studded event, graced by the presence of renowned Indian Master Chef Season 8 winner Chef Mohammed Ashiq, Chef Prachi Agarkar (Master Chef Season 8), and the highly-regarded Kuwaiti Arabic Chef Terra Hamada. LuLu Kuwait's top management and representatives of the event's sponsors also joined the festivities.

The LuLu World Food promotion proved to be a smorgasbord of amazing offers and discounts across all food categories. From groceries, fresh produce, and meat and seafood to frozen foods, dairy products, and even home appliances and kitchen essentials, there was something for everyone. Shoppers had the opportunity to participate in a variety of exciting contests and competitions held throughout the promotion period at all LuLu Hypermarket outlets.

Aspiring chefs put their culinary skills to the test in various competitions across different cuisines, including Arabic, Indian, Italian, Continental, Filipino, and coming up with a variety of dishes, including desserts. Additionally, ‘Wow the Master Chef’ competition allowed contestants to impress Chefs Ashiq, Prachi, and Terra Hamada with their fragrant dishes.

The heartwarming ‘Mom & Me’ competition was not to be missed, where mothers and children teamed up to create healthy salad masterpieces. Young chefs also shone bright on their own in the ‘Master Junior Chef’ contests, with categories for age groups 6-10 and 11-15. Coffee enthusiasts showcased their latte art and brewing skills in the Barista Competition, while crafty bakers put their cake decorating talents on display in the Cake Challenge.

There were enticing prizes for all winners, including consolation prizes for all the participants. For those seeking cooking inspiration, there were chit-chat sessions with the Master Chefs and live cooking demonstrations by celebrity chefs.

The LuLu World Food promotion was a true celebration of global gastronomy, with the hypermarket serving the world on a platter to its customers through a variety of cuisines like Mexican, Korean, Italian, Spanish, Thai, and many more. ‘Desi Dhaba’ gave shoppers a taste of Northern India and for health-conscious foodies, the ‘Healthy Eats’ section offered fresh salads, cheeses, and olives. Meat lovers rejoiced at the ‘Meet a Meat’ section, while seafood lovers swam in a sea of flavors at the ‘Go Fish’ section.

The sweet-toothed soothed their sweet cravings with the ‘Best Bake’ and ‘Cake so Cookies’ sections, while the traditionalists delved into traditional flavorful spices of Kerala at the ‘Naadan Thattukada’ corner. A must-visit for all was the ‘Kitchen-Must-Have’ section that offered essential kitchenware to elevate culinary creations. The highlight of the promotion was the special Global Cuisine Street Food’ counters at all outlets of the hypermarket, which offered a taste of South Indian, North Indian, Mexican, Korean, Italian, Spanish, Continental, and more dishes to whet every taste bud.

Throughout the promotion, LuLu Hypermarket excited visitors and shoppers alike with some of the biggest and longest food items ever seen. The amazing ‘Longest Taco Shawarma’, the ‘Biggest Burger’, and the ‘Biggest Pizza’, as well as the ‘Biggest Biryani’ and the ‘Longest Zings Fillet’, blew everyone’s minds. The wondrous displays continued with the ‘Biggest Bazbooza’, a ‘Biryani Dhamaka’, the ‘Longest Mexican Crispy Wrap Sandwich’, the ‘Longest Lotus Cake’ and much more.

This promotion was made possible by the support of sponsors such as Alwazan, Bayara, Afia, Betty Crocker, Nature Valley, Americana, Sadia, Lamb Weston, Arla, Puck, Kraft, Kitco, Nestle, IFFCO, Noor, London Dairy, McCain, President, Panasonic, Kenwood, and Moulinex.

The "LuLu World Food" promotion may have drawn to a close, but the culinary adventures it ignited are just beginning. With a newfound appreciation for global cuisines, exciting recipes to try, and kitchens equipped with fantastic finds, LuLu Hypermarket’s customers are now perfectly prepared to embark on a delicious journey of their own. From exploring the spice markets of Morocco, to savoring the fresh seafood of the Mediterranean, or indulging in the rich curries of India, their taste buds will be their compass.