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Visa and ITC SheTrades introduce “Elevate Your Business” virtual seminar for She’s Next applicants in GCC Countries

Thursday, August 17, 2023
Visa and ITC SheTrades introduce “Elevate Your Business” virtual seminar for She’s Next applicants in GCC Countries

Visa’s She's Next grant program, a unique initiative to support women-owned and led businesses in the GCC countries, has received an overwhelming response with over 880 applications. In its next phase, the program is set to launch an engaging and insightful training seminar, titled “Elevate Your Business,” in partnership with ITC’s SheTrades Initiative.

This seminar is designed to help women entrepreneurs realize their potential and achieve their business ambitions. It includes virtual on-boarding and tools for business diagnosis and self-assessment, followed by innovative virtual acceleration sessions. Applicants will receive in-country workshops and one-to-one advisory, providing them with targeted assistance and guidance.

Drawing upon the insights from the recent "Women SMB Digitalization Study" survey, conducted by Visa during the application process, this pioneering training package is specially designed to address the specific needs of women entrepreneurs.

According to findings in Kuwait, women entrepreneurs surveyed showed interest in a host of topics ranging from developing business mission (48%) to setting business profitability goals (45%). Almost everyone displayed interest in payment related training (95%). The workshop topics that garnered most interest included digital marketing (45%) and dealing with stress in crisis (40%).

Carl Manlan, Head of Inclusive Impact & Sustainability, Visa said: “Collaborating with ITC, a United Nations and World Trade Organization, to elevate the competitiveness of women entrepreneurs in the GCC region is part of our commitment to transform economies by including more women in business across the globe. Women entrepreneurs are the foundation of thriving societies and by enabling them, we make business and communities better for current and future generations.”

The She's Next grant program will host closing ceremonies in Kuwait on September 27th, 2023. During the ceremonies five shortlisted candidates from Kuwait will pitch their ideas, and one winner will be selected to receive a USD50,000 grant and a tailored training program.

Additionally, Visa is set to launch the Kuwait People's Favorite Award Ceremony. The award underscores Visa’s commitment to women entrepreneurs who continue to inspire and uplift their communities. The recipient of this award will also receive a prize of USD10,000.

The 5 candidates from Kuwait are:

1.Cleans Eats, Dalal Al Tawheed

2.Emanmoon, Zain AlKhaled

3.Leap Loves Green, Hind AlKhat

4.Seeds Co, Yuser Almutawa Almutawa

5.Toofoola, Juliette Zeidan

National Bank of Kuwait and Amazon Web Services have partnered with Visa for this initiative with a common goal to support women entrepreneurs in Kuwait.

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