As millions of people across the globe endure one of the biggest crisis the world has ever seen, Malabar Gold & Diamonds, one among the largest jewellery retailers with over 250 stores globally, strengthens its CSR initiatives across GCC & Far East. In response to the rising severity and impact of the Covid-19 outbreak, Malabar Gold & Diamonds has initiated distribution of 15,000 food kits to stranded laborers and families affected by the crisis. The unprecedented scenario brought about by Covid-19 has led to the redirection of CSR efforts usually undertaken by Malabar Gold & Diamonds during normal times towards distributing food kits to those affected by the crisis. Although the implications of Covid-19 are yet to be known, it is sure to be disrupting normal lives for at least some time, in response to which Malabar Gold & Diamonds has implemented this initiative, which is expected to benefit a large section of the society across all countries in which it operates.

‘CSR initiatives remains a core value at Malabar Gold & Diamonds. Considering the difficulties caused by the unprecedented crisis, this year, we decided to focus on distributing food kits to affected families and individuals to ease their current circumstances. It’s times like this that remind us that each one of us – individuals and companies have something to contribute and the importance of coming together as a community. I sincerely urge other companies and individuals to lend a helping hand to the affected in their own local communities. I am extremely pleased that even in the middle of this crisis, we continue to do what we do best: supporting each other, our partners, the authorities and offering a helping hand to communities around us.’ said Mr. Shamlal Ahamed, MD – International Operations of Malabar Gold & Diamonds.

The food kits contain essential supplies, including staple, lentils, oil, and spices, for which the group has set aside an amount of AED 1.6 million. These food kits should help a family or group of individuals sustain for 30 days. The entire activity is being spearheaded by the team members of Malabar Gold & Diamonds with the support of external organizations and associations to identify the needy in the local communities. Those in real need of the food kits, across GCC and Far East, are identified through respective embassies, regional associations, and likeminded organizations like KMCC, Red Crescent, Community Development Authority, etc. as well as through the reference by customers of Malabar Gold & Diamonds.

Corporate Social Responsibility has always been a key element of the culture at Malabar Gold & Diamonds. The group supports many philanthropic activities and is always ready to take initiatives to help the deprived section in the society, setting aside 5% of its profit for CSR activities across all regions that they operate. The key focus areas of the CSR initiatives of Malabar Group are in the areas of Health, Education, Women Empowerment, Housing, and Environment. The group, which currently has showrooms across GCC, India, Far East, and USA undertakes several welfare activities with the association of like-minded organizations in the respective regions.