Lulu Hypermarket, the leading hypermarket chain in the region, launched its Onam Celebration 2019 festival on 9 September at the hypermarket’s Al Rai outlet, in the presence of a large gathering of shoppers and well-wishers, as well as top Lulu management in Kuwait.
The unique Onam festival, a popular 10-day harvest festival in Kerala is celebrated by Keralites all over the world with great fervor and enthusiasm. The promotional campaign to mark this festival in Kuwait includes various competitions and cultural programs.
The Onam promotion, which is being held at all Lulu outlets in the country, is slated to end on 14 September. A variety of Onam-related products, food items and department store goods are on offer at knock-out prices during the festival campaign. In addition, a number of special booths dedicated to offering traditional Onam cuisine such as Onam sadhya and payasam.
Other highlights of the campaign include cultural programs showcasing some of the traditional dances and performances held during Onam festival, such as Onam Maveli, Chendamelam, Pulikali, and Kathakali, by enthusiastic performers at Lulu’s Al Rai outlet.
On 13 September, a special Onam floral design competition was held at the Al-Rai outlet where 10 teams competed to create vibrant and elaborate designs on the floor using flowers. The winner of the competition was awarded a gift voucher worth KD100, while the second and third place winners each received KD75 and KD50 worth of gift vouchers respectively. Consolation prizes were awarded to all the participants in the competition.
Enhancing the festive mood during the campaign were brilliant cardboard cutouts and decorations representing traditional Onam features that added color to the festival venues.
Onam Celebration 2019 is a continuation of LuLu Hypermarket’s customer-centric endeavor to always be in sync with the community when it comes to celebrating traditions, festivals and foods from various countries. Colorful events held at the hypermarket to celebrate these special occasions offer a wide variety of products and food items at highly competitive prices. These promotional campaigns also help make shopping an enjoyable andfun experience for customers and their families.