LuLu Hypermarket, the leading retailer in the region, launched the 11-day Festival of Egypt promotion at all its outlets on 5th October.

The festival was inaugurated at the Hypermarket's Al-Dajeej branch by His Excellency Yasser Atif, Ambassador of the Arab Republic of Egypt to Kuwait, along with the top management from LuLu Hypermarket, in the presence of a large crowd of shoppers and well-wishers.

The Festival of Egypt, which runs from 4th to 14th October, showcases the wide diversity of Egyptian foods including specialty cheese, fresh fruits, tender vegetables, fish, meat and olives. Among the products being highlighted at the festival are luscious mangoes, oranges, strawberries, grapes,watermelons and pomegranates.

A cultural extravaganza is also being held as part of the festival and features traditional music and dances of Egypt, including the famous Saidi horse-dance, zaffa the marriage procession dance and the vibrant tanoura. In addition, special magic shows and painted clowns will entertain children on the evenings of 5th and 6th October.

The promotion period will also witness several competitions, including clay modeling and a fashion show of traditional costumes for children below the age of 12.

The Festival of Egypt once again reiterates LuLu Hypermarket commitment to interacting with their customers at every touch-point. The promotion also creates opportunities for people from different communities to come together and enjoy each other's cultures, cuisines and foods.