Advertising and side effects

Sandeep Anand Kumar

Sunday, May 7, 2023

Advertisement today has brought a new phase; as far as I know, no goods are sold today without advertisement.
The era of advertising has been around in India and around the world for years, but now it has become excessive. It's only possible to reach your customers through advertising. For the seller, even if his goods are full of quality but he does not advertise them, it will not only be difficult to sell in this market but also impossible.
If you advertise beyond the fact that the quality of your goods does not meet the given standards, even then your goods will be sold in bulk. You will find many examples of this in India. Let's not mention the names of those producers here. You yourself can show understanding.
There is an open violation of the standards of quality, mainly in fertilizers such as drinking water, bottled water, and food items, from your toothpaste to your soap to your bath wash. Advertisements are presented in such a way that you also think that you should also buy these things; if you do not buy, then there is a fear of losing your respect, even if your favorite actor is doing a tobacco advertisement, your favorite cricketer is selling wine, or your favorite actress is selling beauty products that claim to make your skin white.

Actors, actresses, and well-known celebrities all agree to pay a huge amount for the advertisement of those producers, knowing that the quality of that producer is not meeting the standards. Although this question still remains, are those people using these products or not?

Advertisements are having a negative impact on society today. Today, sitting with family, you cannot watch any program on television because anytime any obscene advertisement comes in the commercial break, like someone applying perfume so the neighbor’s woman pulls towards you, or any bath material models are shown in the advertisement claiming to make you white. They claim unrealistic If you have good looks, then women will be more attracted to you.
You have many brands selling creams to make you fair to even men these days.

Man is fair by heart; otherwise, the whites ruled over us with cruelty for 200 years.In a similar way, there are many advertisements spreading racism and color discrimination, so you either watch them or you have to turn off the TV.

The main target audience of the makers and producers of these advertisements is young children and teenagers.
Parents are very busy in today's era; every member of the house needs to reduce inflation and discharge in high society. Everyone is busy with their jobs, due to which they are not able to spend much time with their children. As a result of this, children now have only one source of entertainment: TV or a mobile phone. Whatever they see on these platforms, they learn and demand.

Advertisements that couldn’t be seen by adults are being served to this innocent generation. Children have the quality of curiosity and an eager nature, due to which they watch unwanted advertisements.After watching these advertisements, kids follow the particular act performed in the content. Buying that kind of stuff far too early for their age. Parents also find relief that they are not bothering them.By crossing the limits of culture, the language and behavior of those advertisements are bringing down their lifestyle, and although these days this type of language is called "humor" or "swag", many double meanings of the statement come out, which you can easily understand.

Advertisements can do excellent work in human life, but they are not doing it out of fear of being left behind in this competitive market to avoid losses. The level of scrutiny by the government body, the Censor Board, has also declined considerably.Now it depends on you to decide how to save ourselves from these false promises and deceptions that are made to us by advertisements.

We also have to understand that the heartbeat of the country is a soldier standing on the border, not a motorcycle; the taste of life is in the heart, not in any chocolate; and good thoughts are needed, not tea leaves, to think well. Washing powder is used to wash clothes. It is taken for granted that the stains on us wash away with washing powder. Diamond is not a forever companion. Tests and promises of health also turn out to be false.

We should avoid those who make such promises and use them after testing ourselves; only then will we be healthy and safe, and our lives will be better.

Sandeep kumar panchal

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