BTS (Bangtan boys)

Poorva Nirmal
Tuesday, June 15, 2021

BTS, also known as the Bangtan boys, is a seven-member south Korean boy band formed by big hit entertainment. BTS (bangton sonyeondan) consists of 7 members : RM RAPMONSTER (Kim Nam joon), Jin(Kim seok jin), suga (min yoon gi), j-hope (jung ho seok),v (kim tae hyung ), jimin (park ji min) and jungkook (jeon jeong-guk). They debuted on june 13, 2013 with the song “ no more dream” from their first album 2 cool 4 skool. Known for their large social media presence, bts were listed by forbes as the most retweeted artist on twitter in march 2016. Following that , twitter launched its first ever k-pop twitter emoji featuring bts . in 2017 , bts broke the Guinness world record for most twitter engagements for a music group. In 2017, bts won a billboard music award for top social artist. In june 2017, time magazine named the band one of the 25 most influential people on the internet. Bts achievements have also led the group to be ranked number five on Forbes Korea power celebrity list for 2017, a list ranking south Korea’s most powerful and influential celebrities . their fans are now officially called A.R.M.Y which stands for adorable representative M.C for youth . they also explained the significant meaning behind it. ARMY is military in English , the body armor and military are always together , so it means that the fans will always be together with the bangton boys. The meaning behind the new logo of bts is protecting youths from prejudice. They are moving forward , chasing their dreams instead of settling for reality. The design language shows ARMY meeting bts at the doors. The new logo represents the boys walking through the doors from the presents the boys walking through the doors from the present towards an improved future. The two logos were meant to represent a harmony between the past and the present. “we defined and visualized the universal combination of bts album concepts and activities throughout time in a futuristic concept.“

- Big hit entertainment

Poorva Nirmal
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