Regional retail heavyweight, LuLu Hypermarket, launched its highly anticipated mega food festival, ‘World Food Fest 2022’, with a colorful ceremony at the Al-Rai outlet of the brand on 25 May.
The event was inaugurated by three of the top-tier Indian Master chefs Nikita Gandhi and Sijo Chandran, along with Arabic chef Abu Mehndi, in the presence of top management officials of LuLu Hypermarket in Kuwait, and representatives from the main sponsors of the food festival.
The inauguration day celebrations were marked by several highlights, including a live-demo cooking with celebrity Master Chefs, presentation of the longest Swiss Roll, displays and offers on a variety of breads by Bakery Bread House, a Cakes and Cookies promotion titled ‘For the Love of Desserts’. Additionally, street trucks were lined up at all outlets of LuLu Hypermarket offering various fast-food choices, Arabian Delights providing the best of Arabian cuisines, Pagkaing Pinoy tantalizing visitors with the ultimate in Filipino foods, Desi Dhaba offering the best of North Indian cuisines, and, providing a taste of authentic rural dishes from Kerala were the traditional Malabar ‘Chayakada’ and the ‘Thattukada’.
World Food Fest 2022, which is a celebration of foods from around the world, provides customers with an opportunity to introduce themselves to the widest range of international foods. Amazing discounts and special offers on all foods are available at LuLu Hypermarket outlets throughout the festival period.
Adding to the event's fun and festivities are a long list of competitions that will run till 1 June and provide winners with exciting prizes. Among the competitions are cookery contests in Indian, Arabic, Italian or Continental, and ASEAN cuisines, as well as in the Desserts category. In addition, there is a ‘Wow the Master Chefs contest, a Junior Chef contest, a Taste and Win competition, Health Food competition, and a Cake Challenge contest.
While the main inauguration was at the Al-Rai outlet, the festive atmosphere of the World Food Fest 2022 is reflected at all other branches of the hypermarket. Among the highlight events scheduled at some of the other outlets of LuLu Hypermarket in Kuwait are a cutting of the largest Mille-Feuille at LuLu Hypermarket in Salmiya; cutting of a super-sized Arabic Basboosa at LuLu Hypermarket in Jahra; cutting of the biggest Muffin at LuLu Hypermarket in Al-Qurain; slicing of the largest Shawarma at LuLu Hypermarket in Fahaheel; cutting of a mega Kunafa at LuLu Hypermarket in Egaila; and ceremonial cake cutting events at LuLu Express outlets in Farwaniya, Kheitan and Salmiya.
Some of the major food manufacturers, dealers and distributors in Kuwait, including IFFCO, KITCO, Arla, Al Wazzan, Kraft and London Dairy, have joined in sponsoring and supporting the World Food Fest 2022 at LuLu Hypermarket.