LuLu Hypermarket, the leading regional retailer, launched its ‘Flavors of Far East’ promotion, which ran from 13 to 19 September across all outlets of the hypermarket, captivating the interest of shoppers in Kuwait.

The event was inaugurated on 13 September at the Dajeej outlet of the hypermarket, in the esteemed presence of ambassadors from four South-East Asian countries — Indonesian Ambassador H.E. Leena Marianna, Philippine Ambassador H.E. Jose Cabrera III, Thailand Ambassador H.E. Ekapol Poolpipat, and Heiu Tran, Commercial Attaché, Vietnam Embassy, along with the top management of LuLu Hypermarket.

The inauguration was followed by an array of exciting cultural displays and events featuring products, foods and cuisines from Thailand, Vietnam, Malaysia, the Philippines, and Indonesia. Exclusive discounts and offers on a wide range of products from these countries were offered during the promotion period.

During the week-long promotion, visitors immersed themselves in the cultures and cuisines of the five South-East Asian countries. Adding to the atmosphere of the event were large cutouts and displays of various monuments and places of interest in these vibrant nations. The creatively designed displays that truly showcased the essence of each nation was a major highlight of the promotional event.

Traditional cultural performances from Thailand, Vietnam, Malaysia, the Philippines, and Indonesia, added an authentic touch to the festivities,while special selfie areas were also opened up so visitors could click pictures of themselves and their loved ones against iconic features and travel spots of the five nations.

The ‘Flavors of Far East’ promotion provided a wide range of products from each of the participating countries, all of which were available at amazing prices. Shoppers were also able to indulge their taste buds with delectable sample offerings at the ‘street-food’ counters set up by the five countries on the occasion. A renowned chef from Thailand had prepared a variety of authentic Thai delicacies that were thoroughly enjoyed by visitors.

This promotional event highlighted LuLu Hypermarket's long-term commitment to providing shoppers with an unparalleled shopping experience. It exemplified their dedication to offering the best products from across the world at competitive prices to shoppers in Kuwait.