Lulu Hypermarket, the leading retailer in the region, launched its ‘Italian Week 2019’ promotion at the hypermarket’s Egaila outlet on 9 October. The event was inaugurated by Italian Ambassador to Kuwait H.E.Carlo Baldocci along with top Lulu management in Kuwait, and in the presence of a large gathering of shoppers, well-wishers and media personnel.

A cultural program featuring traditional songs and dances of Italy entertained visitors at the inauguration event. The promotion, which is set to run till 19 October at all Lulu Hypermarkets in the country, will feature the best of Italian products.

During the 11-day promotional period, a variety of enticing promotional sales are being offered aimed at promoting Italian products, especially the country’s excellent food products and culinary tradition. Special food stalls and sampling counters will present an assortment of tantalizing food choices reflecting the richness of Italian culinary history.

As part of the promotion, special prices are being offered on select products sourced from Italian companies and from leading brands including Crispo, Dececco, Fiorentini, Forno Bonomi, Gecchele, La Mole, Midi, Pozzi and Renna.

Adding to the festive mood of the Italian week are several large and colorful cut-outs of various tourist attractions and well-known monuments around Italy.

The exciting Italian Week promotion once again underscores the hypermarket’s continued commitment to providing shoppers with the widest range of products from around the world at highly competitive prices and in a customer-centric retail environment.