AMG holding ‘Exceptional Vehicle Festival’ for Ford models
Monday, May 11, 2015
The Hamad M Al-Wazzan & Partners, (Arabian Motors Group) the exclusive agent of Ford in Kuwait has kicked off the ‘Exceptional Vehicle Festival’, for marketing at the Bidea on May 8. The festival will last till May 16, 2015. Next Friday, the activation of Ford Mustang 2015 will also be held as the concluding of the event. During the festival, the visitors can experience different models of Ford vehicles through test drive that is made available for the visitors. Also they can benefit from the special promotions on all the displayed vehicles. In addition, many surprises are waiting for the visitors at the event.
“This is a ‘Take the showroom to clients’ event. The main goal of this event is to give an opportunity for people to closely check all lines of Ford vehicles, especially since the ongoing construction works at our showroom in Shuwaikh has affected visit to our showroom. So through this event we brought the showroom to them. We have chosen the prime location to meet them,” Kais Al- Naamani, Marketing Consultant told the Kuwait Times. Through this event Ford aims to reach all its clients; Kuwaitis and expats. “Ford vehicles are hi-tech and prize reasonable. Ford is a car for all and it provides joyful driving experience for people. All our cars are beyond basic as we don’t have basic vehicles or lower level, which is the trick used by other dealers to bring prices down. We are looking for packages and good relations with clients, rather than just selling a car,” he added. Many new models are also available at the exhibition. “The F150, which was launched at the Avenues last month, April 24, is on display at this event. This vehicle was made of aluminum alloy, army grade that can’t be bended, and it was tested on 10 million miles. It has acidic water on the body. it’s light, as it weighs only 300 kg and it gives more speed and torque. It’s the future of tough vehicles,” explained Al-Naamani.
During the first day people were able to hit balls on it to experience the quality. “ For safety reasons we decided to turn it into a photo booth as people take photos at the bed of the truck. We started a social media contest for the best photo, and people can come and enjoy the photo shoots.The F150 is a breakthrough of tuff in automobile, and it won the rally,” he further said. According to Al-Naamani the core of business is the after sales service.”We have structured a new after sales service, and it’s the best in Kuwait and the region. We are still working on it, and soon we will be launching the renovated showrooms and after sale centers in all of Jahra and Ahmadi. A team of very well trained and high skilled staff is available to serve our customers. Also the spare parts after are available and for affordable prices. Many people think that the price of Ford’s spare parts is expensive thus this is not true,” he stated. “We will have a huge parking space in the Shuwaikh showroom that is available for everybody. So they can come and check various models of Ford vehicles,” concluded Al- Naamani. eat