New generation MAZDA3 launched in Kuwait

Tuesday, April 22, 2014

Kuwait Automotive Imports Co WLL (Al Shaya & Al Sagar), exclusive distributor of Mazda cars in Kuwait since 1969, proudly launched the new generation MAZDA3 in KFH showroom in Shuwaikh on 20 April. The unveiling ceremony took place in the presence of KAICO and KFH management who expressed delight at hosting the event in their showroom. The launching of the New Mazda3 in KFH showroom further reinforced the long business collaboration between KAICO and Kuwait Finance House.

At the launch event Mr Ashish Tandon (General Manager) mentioned, "Mazda engineers took Mazda3 to even higher levels through their passion for engineering innovation. The New Mazda3 is dedicated to people who love to drive and who love to make the most of life." Mr Mohamed Osman (Mazda Brand Manager) urged all car enthusiasts and potential customers to visit Mazda showroom and test drive the new vehicle and experience first-hand Mazda’s exciting new technologies.



CELEBRATING SPORTS DRIVING
Mazda. The name alone evokes exhilaration and driving pleasure. With styling directed by the "KODO – Soul of Motion" design theme, this unprecedented sports compact seizes the emotions from the first glance. The latest in SKYACTIV TECHOLOGY enhances Mazda`s hallmark Jinba Ittai feeling of unity with the vehicle. Plus the advanced safety technologies actively work to maximize your driving abilities and increase the joy of being behind the wheel.

The interior design and functionality are masterful statements of Mazda`s pursuit of both driving pleasure and comfort: the cabin elegantly satisfies conflicting demands for a pleasantly snug driver`s cockpit along with an airy, relaxing space for the front and rear passengers.



SKYACTIV TECHNOLOGY – THE EVOLUTION OF REVOLUTION

"At Mazda, if it`s not fun to drive, we just don`t build it." It`s this dedication to outright driving pleasure that gave birth to SKYACTIV TECHNOLOGY, the revolution in every single one of the automobile`s fundamental technologies. Now New Mazda3 features a full suite of SKYACTIV TECHNOLOGY that has evolved even further. Conventional engineering says an engine can be either extremely powerful or outstandingly fuel efficient, but not both. In contrast, Mazda`s "Breakthrough" approach began by tearing up the rule book of conventional ideas in order to realize both of these conflicting goals at a higher level.

SKYACTIV-G 2.0 L

High-efficiency SKYACTIV-G direct-injection petrol engines are your passport to a world of driving that is both exciting and eco-friendly, SKYACTIV-G engines do more than just set new standards for fuel efficiency and emissions control, they also actively enhance the Zoom-Zoom performance. To accomplish this, Mazda engineers achieved a technical breakthrough to deliver an extraordinary compression ratio of 13.0:1 while suppressing the knock usually caused by such high compression. Taken together, the technical breakthroughs in SKYACTIV-G engines realize an astonishing increase in fuel efficiency – up to 15% - as well as more satisfying everyday driving thanks to the ample torque available at low- to mid-engine speeds.

SKYACTIV-BODY

The SKYACTIV-BODY is engineered to achieve two conflicting aims: lighter weight with better safety performance and increased rigidity. It`s achieved through innovative engineering, and optimized structures and materials. In total, SKYACTIV-BODY is 30% more rigid, lighter, and able to meet the world`s most demanding crash safety tests, at the same time as giving better handling thanks to its enhanced rigidity.



SKYACTIV-CHASSIS

The SKYACTIV-CHASSIS delivers even more of Mazda`s famous feeling of oneness between car and driver. Total re-engineering of the basics of suspension and steering systems achieved both lighter weight and superior rigidity.

CELEBRATING PROACTIVE SAFETY

All Mazdas are about the driving experience. And an important part of the experience is feeling secure in knowing what`s going on around you at all times. Mazda3 is equipped with a host of features engineered to keep you informed, and to help you anticipate and avoid hazards on the road. Mazda call this integrated suite of of advanced active safety technologies i-ACTIVSENSE. i-ACTIVSENSE uses the latest sensing devices to assist your perception and decision-making so you can concentrate on driving. But no matter how safely or skillfully you drive, accidents can always happen. So Mazda3 also includes a wide range of passive safety features to protect you and your passengers, including the SKYACTIV-BODY that meets the highest collision-safety standards of the world`s major assessment programmes.

i-ACTIVSENSE

i-ACTIVSENSE is Mazda`s integrated suite of cutting-edge active safety technologies, designed to inform, support and protect. The Rear Vehicle Monitoring (RVM) system, High Beam Control System (HBC) and Adaptive Front-lighting System (AFS) keep you informed of what`s going on around you, even in the blind spots to the side and rear. The Lane Departure Warning System (LDWS) supports you with a warning when you are about to drift out of your lane. And the Smart Brake Support (SBS) works proactively to help prevent or soften impacts. Better yet, unlike some other makers` systems which rely on a single sensing system such as a camera, i-ACTIVSENSE uses a smart combination of the latest sensing devices including milliwave radar, near-infrared lasers and cameras to cover the widest range of situations and weather conditions.



The leading edge of Human-Machine Interface (HMI) design

Route guidance from the navigation system. Hazard warnings. Audio entertainment from a wide range of sources. So much information constantly coming at you could break your concentration and make your driving less safe. That`s why Mazda endineered the cockpit with a new HMI design to prevent confusion in decision-making, minimize driver eye movements and reduce physical stress.

The newly developed Active Driving Display mounted above the meter hood shows the most essential driving information with no need to look away from the road.

Information for MZD CONNECT`s audio, communication and navigation functions is displayed on a 7-inch LCD mounted on top of the dashboard.



MZD CONNECT, the new in-vehicle connectivity system

Internet connectivity has become an essential part of daily life, so Mazda developed MZD CONNECT to provide versatile connectivity with the highest standards of safety. MZD CONNECT offers a huge range of infotainment options from the Internet when connected to a smartphone. The system`s Audio feature allows selection of various music sources including AM/FM radio, CDs and mobile audio players, and AHA Internet Radio. The Communication feature reads SMS messages aloud, as well as other Internet social networking services (Twitter and Facebook, for example) available via Aha. And the Navigation feature shows your current position on a map along with a route to the specified destination.

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