Lulu Hypermarket, the region’s premier retailer and a destination of choice for lifestyle shopping, launched BLSH, an in-house store concept developed exclusively for retailing international perfumes and cosmetics.

The concept store was inaugurated at Lulu Hypermarket’s Al-Qurain & Egaila outlet by popular social media influencer Zahraarafatt on 7 January, in the presence of Lulu management Kuwait and a large gathering of shoppers, well-wishers and local media.

A fashion and cosmetics bloggers meet was also arranged at the Al Qurain outlet on the occasion of the opening of BLSH. The event brought together Kuwait’s leading online opinion-formers to review and comment on the concept store and its products, while also providing shoppers with an opportunity to interact with the bloggers.

Following the Al-Qurain launch, Lulu management in Kuwait also opened Three other BLSH stores at the hypermarket’s other branches in Al Rai, Dajeej, and Al Jahra.

BLSH is a newly developed and exclusive concept store that offers a wide range of branded international perfumes and cosmetics at very special prices. The store offers high-end perfumes at unbeatable prices from well-known international brands such as Burberry, Versace, Paco Rabanne, Mont Blanc, C.K, and Davidoff, while also retailing the latest makeup selections from leading cosmetic brands such as Maxfactor, Maybelline, L’Oréal, Wet & Wild, Florma and Sally Hansen.

Lulu Hypermarket enjoys an unparalleled brand loyalty with customers, developed over the years from the hypermarkets unwavering commitment to offer shoppers the widest range of high-quality products, from around the world, at very competitive prices, in an ambiance that provides for an enjoyable shopping experience.