Daimler AG, the owner of the Mercedes Benz brand, has announced Al Mulla Group as its future distributor in Kuwait, operating under the name ‘Al Mulla Automobiles Company for Buying and Selling Cars SPC’.

The distributorship will comprise passenger cars, vans, trucks, and buses.

Contracts between the two companies were signed at a ceremony that took place at Daimler AG’s headquarters in Stuttgart, Germany. Representatives from Mercedes-Benz included: Ms Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales; Matthias Lührs, Head of Region Overseas Mercedes-Benz Cars; Andreas von Wallfeld, Head of Marketing, Sales and Services Mercedes-Benz Trucks. Representatives from Al Mulla Group included Talal Anwar Al Mulla, CEO and Board Member at Al Mulla Group, as well Imad Flayhan, Managing Director- Automotive at Al Mulla Group.

As one of the leading diversified and privately held business groups based in Kuwait, Al Mulla Group was selected after undergoing Mercedes Benz’s standardized worldwide distributor selection process. The appointment will take effect on January 01, 2019.

Commenting on the appointment, Ms Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales, said, “Daimler is looking forward to the new distributorship of Al Mulla. We will continue to put our customers first and offer the best customer experience.”

Talal Anwar Al Mulla, CEO and Board Member at Al Mulla Group, stated, “With this distributorship we have created the basis for a successful future of Mercedes-Benz in Kuwait. We are confident that this distributorship will be successful due to the strong customer demand for the Mercedes-Benz brand in the region.”