LuLu Hypermarket, the leading retailer and hypermarket chain in the region, introduced shoppers to the exotic food flavors of Italy with the launch of the Extraordinary Italian Taste campaign.

The festival was inaugurated by Italian Ambassador to Kuwait H.E. Giuseppe Scognamiglio on 20 November at the Al Qurain outlet of LuLu Hypermarket, in the presence of the hypermarket's top management and a large gathering of excited shoppers.

The festival is being held to coincide with the ‘Week of Italian Cuisine in the World’ from 20 to 26 November ,which is a worldwide event dedicated to promoting Italian culinary and food tradition.

The campaign is designed to improve awareness and penetration of high-quality food brands of Italy, by showcasing the wide range of Italian products available at LuLu outlets, as well as several new products directly sourced from various companies in Italy.

Among the products being offered at special prices during the promotion period are products from leading brands such as Crispo, Dececco, Fiorentini, Forno Bonomi, Gecchele, La Mole, Midi, Pozzi and Renna.

The week-long campaign that will run till 26 November also features several in-store promotions, live cooking demonstration and dedicated media and social network communication drives. During the campaign customers will have the opportunity to taste and buy freshly made pizzas, pastas, lasagna, tiramisu and many other popular Italian delicacies.

As part of the festival several large cut-outs, showcasing various touristic attractions in Italy are also on display, and they provide an appealing and informative setting for shoppers.

The exciting Italian Food Fest once again underscores the hypermarket’s impressive range of high-quality products that are always available at competitive prices. The festival also highlights the brand's ongoing commitment to interacting with their customers at every retail touch-point.