LuLu Hypermarket, the regional retailing giant, inaugurated its much-awaited annual Pinoy Fiesta at its Salmiya outlet on 19 October.

The Ambassador of Philippines to Kuwait H.E. Renato Pedeo O. Villa inaugurated the event, alongside the Hypermarket’s top management, in front of a large crowd of shoppers, well-wishers and media personnel.

Pinoy Fiesta 2016, which will run till 29 October at all the outlets of LuLu Hypermarket in Kuwait, features a full-range of Philippine products at very special prices. Some of the leading brands on offer at very attractive pricing include C2, Century, Dole, Delmonte, Data Puti, Golden Mie, Hermano, Hobe, Jufran, Ladies Choice, Mama Sita’s, Newton, Star, Super and UFC.

The 11-day promotion period incorporates a host of distinctive elements that highlight the exclusivity of Philippines, including large cut-outs of traditional cultural and social scenes that go to making Philippines such an attractive destination.

In a bid to make the Pinoy Fiesta 2016 even more attractive to shoppers, LuLu Hypermarket is partnering with Etihad Airways to offer five free air tickets to Manila. Shoppers can win one of the five tickets when they purchase KD3 worth of selected Filipino products.

Pinoy Fiesta 2016 is part of LuLu Hypermarket’s ongoing initiative to regularly interact with their customers through highly popular promotions and festivals. This synergistic relationship with customers is just one of the reasons why the LuLu Hypermarket brand retains such a large and loyal following among shoppers in the region and beyond.