DUBAI: Infiniti has launched the ‘Ultimate TestDrive’ campaign providing one lucky motoristfrom the Middle East the opportunity to getbehind the wheel of a real Formula One car withinstruction from Infiniti Red Bull Racing driverDaniil Kvyat. Customers who visit any Middle East Infiniticentre and complete an Infiniti Q50 test drivewill be entered into a prize draw.
From there, 25finalists will be selected to go head to head atDubai Autodrome where they will be assessedon all aspects of their driving ability and carcontrol by a panel of judges with the aim toidentify one lucky winner from the region. Thejudging panel will include Infiniti Red BullRacing Test & Reserve driver Sebastien Buemi.Commenting on the event, Juergen Schmitz,Managing Director, Infiniti Middle East said:“Here in the Middle East, we consistently striveto leverage on our Formula One partnership toreally offer our customers an experience likeno-other.”One Middle East winner will be selected tojoin winners from Russia and the UK for the ulti-mate prize.
Starting with driver training on theInfiniti Red Bull Racing simulator at the team’sfactory in Milton Keynes, they will then be flownto Dubai to test drive a real, fully race specifica-tion Formula One car with personal guidancefrom Infiniti Red Bull Racing driver Daniil Kvyat.After the driving experience of a lifetime, theywill travel to Abu Dhabi to experience a VIP hos-pitality weekend for two at the Grand Prix fromthe 27th - 29th November, courtesy of Infiniti.Schmitz added: “Driving a Formula One carrepresents the pinnacle for anyone interested inmotorsport. The Ultimate Test Drive is in everysense a dream opportunity for our potentialand existing customers.
Our partnership withInfiniti Red Bull Racing allows us to reallyemphasize the performance part of our DNAand offering this experience to the winner isalso a testament to our own ‘InspiredPerformance’.” The ‘Ultimate Drive’ campaign iscurrently operating from all Middle East Infiniticentres and will close on 10th October. Formore information, go tohttp://www.infinitibeats.me