Grand Cinemas, under the management of Selim Ramia & Co, announced today the beginning of a new era in the movie-going experience with the introduction of the first 4D cinema in Kuwait. The world’s foremost 4D cinema technology, MX4D(r) will debut exclusively at Grand Al-Hamra Luxury Center, marking yet another innovation ‘first’ for the region’s fastest growing cinema chain.
MX4D is MediaMation’s uniquely branded “4D” motion and special effects system. 4D refers to a new level in total immersion technology, which brings the cinema alive by allowing movie-goers to experience big Hollywood titles on moving seats augmented with environment special effects. These include air blasts and water spray, fog,scents, strobe lighting, leg and neck ticklers, back pokers, seat rumblers and other special effects that emanate from specially designed theatre seats, or from inside the theatre itself. The multiple EFX are programmed to both sync with and enhance the action on the screen and sounds in the theatre for a more exciting and realistic movie-going experience.
Grand Cinemas will launch the MX4D experience at Al-Hamra Luxury Center in July, in a stateof-the-art theater housing 90 specially-equipped motion EFX seats surrounded by the thrilling atmospheric effects systems that will allow film fans to touch, smell, feel and live every moment of their chosen movie attraction. The MX4D movie line-up will kick off with Independence Day, Ghostbusters 3D and Ice Age 3D.
“Grand Cinemas has been consistent in its commitment to raising the cinema experience in Kuwait,” said Jean Ramia, Grand Cinemas. “Moviegoers want the newest and the best, and we take pride in setting the pace for groundbreaking technologies. We are very pleased to announce the launch of Kuwait’s first MX4D theater - the next trend in the world of entertainment.” Introduced into Kuwait in 2012, the Grand Cinemas brand has for over 16 years been a pioneering force for cinema innovation throughout the Middle East, and continues to deliver on its promise to movie-goers across the region: Always Entertaining.