The Behbehani Group, Kuwait’s exclusive retailer for many of the world’s biggest and most luxurious timepiece and jewelry brands, announced the appointment of Mubarak Al Rashed as Brand Ambassador for their Swiss watch retailer, Tik Tok. The nomination follows Ms Ivy Laughton’s role as the brand’s representative, and keeps within Tik Tok’s tradition of selecting multi-faceted, cross-national talents to symbolize their image.
Tik Tok, The Behbehani Group’s new and innovative concept, brings together a plethora of the finest Swiss watch brands that timekeeping aficionados revere in a trendy, modern and welcoming setting. The company has seen great success in its expansion plans, having recently opened their latest showroom in the Soku district of the Avenues, which exhibits Swiss watch and Jewelry collections for all ages.
As a diverse and innovative brand, Tik Tok pays tribute to the collections it carries by delegating equally fresh and talented names to its roster of brand representatives. Mubarak Al Rashed, Tik Tok’s newly appointed brand ambassador, is a Kuwaiti talent known for his live renditions of classical Hindi songs and is a self-taught Hindi singer and speaker.
Mubarak Al Rashed’s uncanny voice resemblance to the timeless legend Kishore Kumar has popularly won him the moniker of the “Kuwaiti Kishore Kumar”, having adopted a similar trademark of playfulness and charm. His creativity rings true to Tik Tok’s brand values, and the partnership was announced and celebrated during the ceremony held on April 20th, 2015 at the Live Theatre in Discovery Mall. The event was attended by senior representatives of the Behbehani Group and Tik Tok, including their VIP clientele, members of the media, and exclusive guests.
Commenting on the announcement of Mubarak’s new role, The Brand Manager of Tik Tok, Mr. Raj Sekhar, said: “We are very happy to see this partnership take place and for Mubarak Al Rashed’s new role within the Tik Tok team. His creative talent, and God-given gift is something that we associate with on a deep level. We hope it will help push our brand and presence forward along with Mubarak’s popularity and message, which bridges multiple cultures and people together. We look forward to a bright and prosperous future for both.”
Mr. Shahzad Gidwani, The General Manager of the Behbehani Group (Trading Division), added: “We want to support local talent and push Kuwait’s youth to be more involved with preserving the country’s rich heritage, culture and history. The creative arts, including music, bring to light many elements which constitute Kuwait’s tradition, including an appreciation for fine craftsmanship. This is exactly what Tik Tok stands for at the Behbehani Group, and we are excited to have Mubarak personify this original nature.”
The collaboration will include various public appearances on Mubarak Al Rashed’s part, as well as involvement in brand campaigns, CSR initiatives and other events.
With over 75 years of expertise in retail, the Behbehani Group owns and manages a series of showrooms and stores exclusively for international timepieces and jewelry brands. These showrooms are located in prestigious malls around Kuwait, including Salhiya, 360, Marina Mall, Souq Sharq, Al Kout Mall, Laila Gallery, Al Hamra, Luxury Center and more recently at Soku, The Avenues.