Home Centre Kuwait accorded 'Superbrands 2010' status
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Posted on 2/8/2010
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Home Centre Kuwait, the leading market retailer in furniture and home furnishing, was recently awarded the distinctive status of a 'Superbrand' by the Superbrands Kuwait Council. This places Home Centre amongst the strongest brands in Kuwait chosen from over 1300 short listed brands across various industry sectors.
Mr. Saibal Basu, Chief Operating Officer, Landmark Group Kuwait, expressed his excitement upon Home Centre's achievement and said "Being listed as a Superbrand across two of our brands, Centrepoint and Home Centre in Kuwait gives the company an added edge against competitors and an even stronger name for the entire Landmark group in the market".
"It comes as no surprise that Home Centre has been recognised as a Superbrand. A few reasons for our success is the fact that ever since we first started in 1996, customers can find world class presentation of furniture and accessories of superior quality furniture at attractive prices geared towards multiple segments of Kuwait's diverse population. Home Centre now commands a massive market share and ensures style, quality and value at the maximum," further added Basu.
Home Centre emerged as Superbrands following rigorous assessment across well established criteria by the Superbrands Kuwait Council.
The Superbrands organization is an independent body comprising renowned local and regional personalities in marketing, branding, business and media who have been entrusted with the profound task of winnowing out brands that have demonstrated high brand awareness, consumer recall, a credible reputation, corporate social responsibility programs and strong product offerings.
"We also owe our success to our customers for being able to meet the high standards set by Superbrands. Our customers have always trusted in us and is the driving force for us taking the lead in Kuwait's furniture retailing industry. We are committed to providing unique and outstanding services to all our customers with the best quality of products and services at an affordable price range," further concluded Basu.
Superbrands evaluate brands according to global standards under designated committees for each country. The Superbrands brand selection process starts by creating a list of major brands operating in Kuwait which are presented to the council members to grade candidates. This year the council broadened the selection process by involving senior marketing executives in a survey to score the brands. The scoring then is tabulated to result in the top scoring brands being designated Superbrands.
The commission in charge of Superbrands for Kuwait is composed of: Bader Al-Humaidhi -Former Minister of Finance, Dr. Saad Al-Barrak-Deputy Chairman & Managing Director Zain Group, Khaled Al Khaled- Board Member on the Board of Directors Kuwait Chamber of Commerce & Industry, Matt Daniels - Country Manager DHL Express, Mohammad Al-Qabandi- Director Superbrands Kuwait, Fadi Roueissy - General Business Manager Nestle Kuwait, Manar Al-Hashash- Kuwait E Award Secretary General of Kuwait Foundation for Advancement of Sciences, Dr. Zuhair Al-Mazeedi- Founder and Director Arab's Media Consulting & Marketing, Safa Al Hashem- Chairman & Managing Director Advantage Consulting and Nabila Al-Anjary-General Manager Al Jazeera Real Estate Company.
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