Behbehani Group, the exclusive agent for some of the most luxurious watch and jewelry brands, and one of the major retailers in Kuwait, announced their partnership with Rado at a launch event which took place at the Sky Lobby on the 55th floor of Al-Hamra Tower recently.
A host of Behbehani executives and Rado representatives were in attendance, joined by VIP guests, media representatives, and watch enthusiasts to witness the launch of the Rado DiaMaster collection. The event was attended by CEO of Rado Watch Co Ltd Mr Mattias Breschan, The president of Behbehani Group Mr Ali Morad Behbehani, and Morad Yousuf Behbehani group General Manager Mr Shahzad Gidwani. Ambassador of India HE Sunil Jain, Swiss Ambassador to Kuwait Etienne Thevoz, Greek Ambassador to Kuwait and Kenyan Ambassador along with diplomats from French and German embassies also present at the evening.
Speaking at the event, Mr. Ali Morad Behbehani, President of the Behbehani Group, noted “We are thrilled to be a part of this occasion, and to be working with one of the world’s most renowned and prestigious watch brands. The Behbehani Group prides itself on its existing array of exclusive partnerships and will do its best to uphold the Rado brand values and ethics, which we already share and protect.”
Rado CEO Matthias Breschan added “This partnership exemplifies the potential we see in the Kuwaiti market. We are proud of this partnership which we believe is the beginning of a long and fruitful relationship. Our shared goals will surely materialize into even greater ventures and we look forward to the future.”
A globally recognized brand, Rado, is famous for innovative design and its use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today.
Since its beginnings Rado has aimed to create watches of long lasting beauty. From the first scratch-resistant watch in 1962, the mission evolved to find ever lighter, more durable, scratch-resistant materials that could be shaped for use in watchmaking. From its first foray into the use of ceramic in 1986, Rado has developed the technology to produce new ground-breaking designs with matt finishes, in white or even plasma high-tech ceramic, which transforms white ceramic into a material with a metallic finish, without using any metal. In 2013 Rado introduced touch technology to ceramic watches and then in 2014 pioneered a ceramic touch watch with two times zones.
Behbehani Group was formed in 1935 by the late visionary and legendary entrepreneur, Mr. Morad Yousuf Behbehani. In the early stages of development in Kuwait, Mr. Behbehani fueled by a passionate and entrepreneurial spirit, continuously led initiatives to meet the pillars of growth needed to help Kuwait develop as a nation. The first historical and society-changing success story came in 1948 when Mr. Behbehani led the Behbehani Group in becoming the first entity to introduce Radio broadcasting in Kuwait and later in Television broadcasting in 1951.
A landmark change to society came in 1949 when Mr. Behbehani introduced the first air-conditioning equipment to Kuwait, transforming living conditions for years to come. Throughout his years of success, Mr. Behbehani had a vision of putting the nation ahead of himself; facilitating years of change and improvement for future generations of Kuwait to continue to prosper in an ever-changing and challenging global marketplace.
The Rado collection will be available at all Behbehani General Watches Showrooms. For more information, visit www.myb.com.kw or call the showroom at 249 67 700.