Published on Wednesday, December 14, 2011
X-cite by Alghanim Electronics Launches Beko Products in Kuwait



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Arçelik A.S. has recently partnered up with largest electronics retailer in the region, X-cite by Alghanim Electronics to introduce its global brand BEKO to Kuwaiti market. The launch event was held at The Salwa Al-Sabah Ballroom in Salmiya. The event had over 200 participants that consisted of dignitaries from the Turkish Embassy, partners, customers and the trade visitors. Beko showcased its vast range of products that included innovative and environmentally-friendly white goods with smart solutions.

Arçelik A.S. owner of the Beko brand is the third largest company of Europe in its sector and continues to grow both locally and internationally. Arçelik A.S. Head of Middle East and Africa Murat Büyükerk said, “Kuwait is of strategic importance in the Middle East and we want to ensure that we are partnered with the best in the market. We aim to promote Beko to reach our vast customer base around the world.”

X-cite has been recognized on numerous occasions as the first introducer of the latest technologies ,brands and products in Kuwait. By adding BEKO to the existing brand portfolio, X-cite further strengthens is strong position in the consumer electronics retail market. Samer Sayegh, Vice President of Alghanim Electronics said, “At X-cite, we take pride in bringing the best products from all over the world to our customers in Kuwait. Beko has been dominating the European markets for a long time and we believe has great potential in Kuwait. We are proud to introduce Beko products in X-cite outlets in Kuwait.”

Founded in 1955, Arçelik A.S., sells its goods and services in more than 100 countries with 11 production facilities in Turkey, Russia, Romania, and China. Arçelik retained its leadership position in the white goods, LCD TV, and air conditioner market in 2009 and 2010. Beko has been in the top ten best selling white goods brand in the world in eight main product categories in 2009, duplicating its prior success in 2008. The launch showcased some of the latest technology environment friendly products by Beko. Participants had a chance to view and experience the new products which were set up in an exquisite showroom style at the venue.

X-cite is the largest consumer electronics retailer in Kuwait and the Middle East. The retailer delivers a modern, dynamic and convenient shopping experience with the primary objective of delighting its customers. With touch and feel displays, cash and carry shopping, a highly trained multilingual sales staff and the latest gadgets and gizmos, shopping at X-cite is an unforgettable experience. Operating a network of 16 stores, X-cite’s customers are offered an unparalleled shopping experience by providing access to amazing range of international brands under one roof at guaranteed lowest prices. The X-cite experience is further enhanced by providing customers with Easy Credit, 24-hour shopping in select outlets and extended warranty programs with 24-hour free delivery and installation services.


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